Jennifer Diaz is Director of Major Gifts with The Salvation Army. She works out of the Philadelphia area, where she leads a team of five major gift fundraisers, and carries her own portfolio of top-level donor relationships.
I first met Jennifer about five years ago when I was helping to lead a major fundraising change initiative for The Salvation Army’s Eastern Territory. I quickly connected with Jennifer because she’s a highly skilled, successful, no-nonsense relationship fundraiser.
We sat down just before Thanksgiving to talk about her experience raising major gifts in the Philadelphia area, leading a team of fundraisers during the COVID crisis, and bridging the divide between being an individual contributor and a department leader.
You’ll hear us cover topics like:
- 2020 Major Donor Trends
- The growing trend of donors shifting their giving into DAF’s, and what that means for your charity
- What you can do to more effectively manage a remote team of fundraisers
- What it takes to engage donors during a pandemic, & how those donors are supporting the organizations they love
If you’re in the business of engaging major donors and/or leading fundraising teams, you’ll enjoy this conversation.