This conversation with Jenny Floria, Founder of Floria Consulting, is focused on the importance of data and how data drives strategy is an essential conversation for all nonprofit leaders and fundraisers.
In our chat, you’ll hear Jenny and I talk through a number of important examples of how understanding data and how to deploy data effectively in your marketing and fundraising can drive increased value — and how not understanding the importance of data can damage your fundraising results.
Regardless of your role or experience in the sector, if you have responsibility for fundraising or marketing outcomes, you’ll want to check out this episode!