An intense debate is brewing across the nonprofit sector right now. Chances are you’ve probably been party to this debate, whether on the pro or con side of the discussion....
6 Tips to Improve Your Online Donor Experience (and Results)
1. Understand the purpose of your site Sure, you want to build awareness, share information, and educate the public about your organization and your cause. I get it. That's what...
What do Unicorns, Loch Ness and Big Foot have to do with your fundraising?
So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer? Well, they're just as mythical as the following 6 assumptions you and...
Are you soliciting minor gifts from MAJOR donors?
One key way to maximize Long-Term Donor Value in your direct response program is to ensure that each time you make an ask, you're asking every donor for the most...
I’ve got a good excuse for not writing. I swear.
I can't believe it has been 69 days since I last blogged. That's HORRIBLE. It's not that I haven't had anything to say. It's just that I haven't had time...
Nonptofit list building – there are no magic bullets
How you build your donor list is important. Critical in fact. Over the last week I've seen, heard or had conversation with a half dozen nonprofits about so-called "alternatives" to...