Newsletters can be a powerful tool both for your organization's fundraising and stewardship efforts. Often newsletters can raise just as much - if not more - than your solicitations. And...
Maximizing Middle Donors
What's a middle donor? And how do we market to them? How are they different from the rest of our donors? I've been answering these questions a lot lately. At...
5 Ways Your Brand Can Destroy Your Fundraising Results
I've been talking about nonprofit branding a lot lately with organizations all over the country. Seems brand strategy is top of mind once again for organizations trying to raise their...
10 New Year’s Resolutions for Fundraisers
As we embark on a new year I wish you all much joy and success in your fundraising efforts! Here are 10 resolutions I'm committing to - and I hope...
Fundraising Best Practice Series: Volume 7, Upgrading Donors
Upgrading donors is an essential part of your nonprofit's fundraising program. Or at least it should be. But the upgrade process isn't just about asking all your donors for more...
Fundraising Best Practice Series: Volume 5, Social Media
I need to start this post off by confessing something first. The title of this post is Fundraising Best Practice Series: Volume 5, Social Media. But you need to know...
Give to the Max Day 2011: A Success?
By all indications, Give to the Max Day 2011 was a success in Minnesota. Nonprofits in Minnesota raised $13.4 million (34% more than was raised during the same event in...
Combating Charity Navigator’s Predictions for Flat Year-End Giving
Charity Navigator just released the results of a year-end giving survey of donors to 101 charities. The survey found that the majority of donors expect to give at the same...
Fundraising Best Practice Series: Volume 1, Direct Mail
This is the first installment in a series of 10 posts dedicated to fundraising best practices. Once a week for the next 10 weeks, I'll cover another best practice topic. ...
6 questions that can improve your nonprofit copy.
If you want to write better nonprofit copy (whether for direct mail, newsletters, annual reports, etc.), make sure you're answering these six questions: 1. Does my copy speak to the...