The future of fundraising is relational

The idea that the future of fundraising is relational should not be revolutionary. In the world of major and mega gift fundraising, all of our work is relational. But for far too...

What REALLY causes fundraiser turnover?

https://youtu.be/seWQOcO7PDA In the nonprofit sector there's always talk about the "18-month" turnover cycle for fundraisers. But is it true? We wanted to know with certainty whether that was an accurate narrative or...

Know Your Calling. And Do It.

Tracy Thomas is a rabblerouser. A change leader. A force.  She's also a loving mom, a caring wife, and a committed believer.  Tracy and I sat down to have a...

Creating the Perfect Donor Communication

We nonprofit marketers have sweated and tested to create the perfect donor communication. But it doesn't exist.Humans are so different in so many different ways that there is no perfect...

Rethinking Nonprofit Marketing

Rather than thinking of marketing as a task to be done inside your nonprofit organization, it's time that we start thinking about marketing as a proactive, strategic ambassador for the...

Nonprofit Digital Strategies for Growth

There are few in our sector who have the kind of deep experience, fresh perspective, and drive for growth and excellence like David Schwab. David is Director of Growth Marketing at...

How to build a THRIVING nonprofit culture

Culture has to be experienced. It can't just be talked about. Most nonprofit organizations can't compete for talent with their for-profit peers from a compensation standpoint. But they can absolutely compete...

YES! There IS a better way to fundraise

Hey friends!I’ve been talking a TON lately about creating a better way to fundraise. My team and I are on a mission to increase generosity and impact by creating more effective...