If there’s one person who “gets it” when it comes to the intersection of brand and fundraising, that’s my friend Olga Woltman, Founder of Lemon Skies, and host of the show, People of Substance (check out the episode of her show that I did along with Aoifa, one of our baby goats!).
I asked Olga to join me to talk about Brand and Fundraising. Are these just two sides of the same “communications” coin for nonprofits? Can Brand and Fundraising be friends, or are they perpetually destined to be in conflict?
We covered a lot of ground in this quick conversation, including:
- Understanding the differences in brand and fundraising, and what each does best
- What’s the one thing that underpins all successful brand and fundraising work, and why you should focus your time and efforts on this one thing if you want to successfully bring the two disciplines together
- Understanding the different objectives and goals often associated with each of these practices, and why that creates natural conflict
- What are some of the key traits of someone who will gravitate towards one or the other of these disciplines, and what makes each successful
This is a great, quick tutorial on brand and fundraising. If you’re involved in nonprofit marketing or fundraising, or if you lead a nonprofit, you’ll want to check this out.
And don’t forget to connect with Olga!
This episode is sponsored by my friends and partners at DickersonBakker. We’re on a mission to help ministries and other nonprofits find A Better Way to fundraise.
Grab a copy of our recent research paper: A Better Way: A National Study of Nonprofit Leadership & Fundraising in a Rapidly Changing World.