The data is clear. Lower dollar charitable donors are giving less, and giving less frequently today than anytime in the last decade.
However, charitable revenues have remained flat or slightly increased in some cases. That’s because the top 1-3% of donors (by wealth) have given significantly enough that they have covered the losses experienced elsewhere in nonprofit donor files.
Your future success as a nonprofit organization, and your ability to successfully deliver mission impact require that you focus on building deep and meaningful relationships with high net worth supporters.
The organizations that have systems, processes, and staff in place to do this well have emerged from the last few years in a much stronger financial position than those who have not prioritized major donor engagement.
Among those orgs that have not prioritized major donor work, we are beginning to hear rumblings of impending layoffs and program reductions.
This doesn’t have to be the case. But fixing these issues requires that you do something different in the future than you’ve done in the past.
However, charitable revenues have remained flat or slightly increased in some cases. That’s because the top 1-3% of donors (by wealth) have given significantly enough that they have covered the losses experienced elsewhere in nonprofit donor files.
Your future success as a nonprofit organization, and your ability to successfully deliver mission impact require that you focus on building deep and meaningful relationships with high net worth supporters.
The organizations that have systems, processes, and staff in place to do this well have emerged from the last few years in a much stronger financial position than those who have not prioritized major donor engagement.
Among those orgs that have not prioritized major donor work, we are beginning to hear rumblings of impending layoffs and program reductions.
This doesn’t have to be the case. But fixing these issues requires that you do something different in the future than you’ve done in the past.