As I continue with the second installment in this series on the biggest mistakes nonprofits make, I've asked veteran nonprofit executive and fundraising consultant, Jim Shapiro, to share his thoughts...
WEBINAR: Maximizing the Middle
Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to...
Balancing your major gift pipeline
Yesterday I talked with a nonprofit CEO who told me that 70% of his organization’s major gift revenue came from local corporate partners. There was a sense of pride and...
Improve your hospital fundraising with 71 FREE education sessions!
The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period....
2015 Challenges and Opportunities
2015 could be a pivotal growth year for your nonprofit! With so many challenges, and so many great opportunities, nonprofits need to focus on a number of key areas in...
Happy New Year!
I can't believe it's already 2015! If you're anything like me, you probably don't have a ton of free time to surf the web looking for the best marketing &...
Uncovering Philanthropic Passion
Uncovering philanthropic passion sounds like a big job, doesn’t it? It isn’t, really—as long as you are a good listener, enjoy spending time with people and know how to build...
Creating a framework for major gifts
As the saying goes, "What gets measured gets done." And there's no way to measure your progress if you don't have it documented. Likewise, you've probably heard the addage, "You...
Rainmaking: The Fundraiser’s Guide to Landing Big Gifts
Two years ago my good friend Roy C. Jones and I had the bright idea to write a book designed to help fundraisers build better donor relationships and raise more...
Direct Mail Fail – Alumni Acquisition Package
The minute I saw this envelope I knew the package was doomed. The OE (outer envelope) had a huge flaw. Unfortunately, the OE wasn't the only thing wrong with this...