The idea that the future of fundraising is relational should not be revolutionary.
In the world of major and mega gift fundraising, all of our work is relational.
But for far too long, organizations have treated every other donor engagement (outside of major gifts) as a transactional means to an end, not an opportunity for relationship building and development.
It’s one of the key reasons that we created the Fundraising Solutions division at DickersonBakker in late 2022.
As far as we’re concerned, Relationships Change Everything ™.
And that’s what my conversation today with Jeremy Stern is about.
In this first episode of 2024, I talk with Jeremy Stern, the Director of Partnerships at CauseMatch, about the power of peer-to-peer fundraising.
We discuss the ongoing shift in donor perspectives and behaviors, and the importance of leveraging personal networks for fundraising success.
Jeremy explains how organizations can build a community of ambassadors to cultivate relationships with donors and advance their cause.
We also explore some technical aspects of peer-to-peer fundraising, including the frequency of peer-to-peer campaigns and the cost of acquiring donors this model.
Jeremy concludes our conversation with a prediction for the nonprofit sector in 2024.
Key Takeaways
Peer-to-peer fundraising is a powerful strategy that leverages personal networks to drive donations.
Building a community of ambassadors is key to the success of peer-to-peer campaigns.
Crafting compelling campaign messages and creating a sense of urgency are crucial for engaging donors.
Peer-to-peer fundraising can be accessible for small organizations with the right strategy and community support.
Conversation Milestones
00:00 Introduction and Background
00:49 Overview of CauseMatch
02:21 Shift in Donor Perspectives
03:51 The Power of Peer-to-Peer Fundraising
06:12 Building a Community of Ambassadors
09:05 Making Peer-to-Peer Fundraising Accessible for Small Organizations
11:51 Crafting Compelling Campaign Messages
14:18 The Importance of Urgency in Campaigns
17:04 Frequency of Peer-to-Peer Campaigns
19:36 Engaging Event Donors in Ongoing Giving
23:51 Cost of Acquiring Donors in Peer-to-Peer Campaigns
25:28 The Value of Peer-to-Peer Fundraising
28:08 Investment of Time and Resources in Peer-to-Peer Campaigns
33:06 Prediction for Fundraising in 2024
34:03 Contact Information
This episode of The Rainmaker Fundraising Podcast is sponsored by my partners at DickersonBakker. We’re on a mission to help ministries and other nonprofits discover a Better Way to Fundraise.
If you are tired of treating donors like they don’t matter, and want a partner that can help you change your approach, reach out today!