The future of fundraising is relational

Rainmaker Fundraising Podcast
Rainmaker Fundraising Podcast
The future of fundraising is relational
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The idea that the future of fundraising is relational should not be revolutionary. 

In the world of major and mega gift fundraising, all of our work is relational. 

But for far too long, organizations have treated every other donor engagement (outside of major gifts) as a transactional means to an end, not an opportunity for relationship building and development.

It’s one of the key reasons that we created the Fundraising Solutions division at DickersonBakker in late 2022.

As far as we’re concerned, Relationships Change Everything ™.

And that’s what my conversation today with Jeremy Stern is about. 

In this first episode of 2024, I talk with Jeremy Stern, the Director of Partnerships at CauseMatch, about the power of peer-to-peer fundraising.

We discuss the ongoing shift in donor perspectives and behaviors, and the importance of leveraging personal networks for fundraising success.

Jeremy explains how organizations can build a community of ambassadors to cultivate relationships with donors and advance their cause.

We also explore some technical aspects of peer-to-peer fundraising, including the frequency of peer-to-peer campaigns and the cost of acquiring donors this model.

Jeremy concludes our conversation with a prediction for the nonprofit sector in 2024.

Key Takeaways

Peer-to-peer fundraising is a powerful strategy that leverages personal networks to drive donations.

Building a community of ambassadors is key to the success of peer-to-peer campaigns.

Crafting compelling campaign messages and creating a sense of urgency are crucial for engaging donors.

Peer-to-peer fundraising can be accessible for small organizations with the right strategy and community support.

Conversation Milestones

00:00 Introduction and Background

00:49 Overview of CauseMatch

02:21 Shift in Donor Perspectives

03:51 The Power of Peer-to-Peer Fundraising

06:12 Building a Community of Ambassadors

09:05 Making Peer-to-Peer Fundraising Accessible for Small Organizations

11:51 Crafting Compelling Campaign Messages

14:18 The Importance of Urgency in Campaigns

17:04 Frequency of Peer-to-Peer Campaigns

19:36 Engaging Event Donors in Ongoing Giving

23:51 Cost of Acquiring Donors in Peer-to-Peer Campaigns

25:28 The Value of Peer-to-Peer Fundraising

28:08 Investment of Time and Resources in Peer-to-Peer Campaigns

33:06 Prediction for Fundraising in 2024

34:03 Contact Information

This episode of The Rainmaker Fundraising Podcast is sponsored by my partners at DickersonBakker. We’re on a mission to help ministries and other nonprofits discover a Better Way to Fundraise

If you are tired of treating donors like they don’t matter, and want a partner that can help you change your approach, reach out today!

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