During our conversation, Larry shared how and why focusing on the underlying principles of fundraising is so important to fundraising success for any organization:
Being effective in fundraising is 90% how and what you think, and only 10% what you’re actually doing
Understanding the underlying principles of fundraising allows you to adapt tactics and techniques to fit any situation, without sacrificing the core elements of success
Based on research conducted by Dr. Russell James of Texas Tech, organizations that can tap into asset-based giving (vs. solely cash-based giving) stand to scale revenues much more significantly than those that focus only on cash asks. Using The Eight Principles model allows organizations to successfully expand into asset-based giving opportunities with their donors
When we change our mindset and how we think about philanthropy, donors, and the relationships that undergird all philanthropic activities, exponential revenue growth is possible
If you want more on The Eight Principles, check out The Oracle League, their high-level online training program.