What’s the role of social media in today’s nonprofit landscape?
Why do you need to think about social media within the broader context of your overall marketing and fundraising strategy, instead of as a stand-alone effort?
Should social media replace your other marketing tactics, or should it augment your existing plan?
How should your nonprofit social strategy respond (or should you) during times of crisis, either locally or globally?
How should we think about social media advertising in the rapidly changing technology landscape?
What restraints should you put on your employees when it comes to social media posting and commenting?
These are important questions that every nonprofit needs to answer. The smartest person I know in the nonprofit social media arena is Julia Campbell. And that’s why I invited her to chat about this key topic.
Julia Campbell is the host of Nonprofit Nation podcast, author of Storytelling in the Digital Age: A Guide for Nonprofits, and How to Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days.
She and I recently connected to discuss all things nonprofit social marketing. In our conversation, Julia hits the key points on all of these important questions, and so many more.
You won’t want to miss this great conversation!