The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period. This is a great learning opportunity for anyone involved in healthcare philanthropy, or anyone looking to get into the business.
If you’re unable to attend any of the days of the Summit, you can still benefit from the sessions. All sessions are available for purchase, both now and after the event.
Session presenters and descriptions are provided below:
ANNUAL GIVING
Carl Bloom: 25 Proven Ways to Generate Individual Gifts for Your Hospital with Direct Response Fundraising
Carl Bloom: How to Build a Direct Response Fundraising Program that Delivers High Value, Long-Term Return on Investment
Nelson Checkoway: Pushing the Envelope: Thinking Unconventionally for Direct Mail Fundraising Success
Peter Hoppe: Mid-Level Giving: Paving the Way to Major and Planned Gifts for Your Hospital
Peter Hoppe: 20 Things You Should Know Before Planning Your Next Hospital Direct Response Campaign
David Kravinchuk: The 5-cent Fundraising Phenomenon
Harvey McKinnon: Run a Successful Monthly Giving Program for Your Hospital
Andrew Olsen: Turn Your Hospital Newsletter Into a Moneymaker
Lynne Wester: Improve First Time Donor Retention Rates for Your Hospital
BOARD FUNDRAISING
Claire Axelrad: Overcome Your Board’s Fear of Fundraising, Once and for All
Gail Perry: How to get your hospital foundation board members to open doors to major gifts
Carol Weisman: Getting your Board Productively Involved in Fundraising
GRATEFUL PATIENTS
Dominique Antarakis: How to Effectively Gather and Share Patient Stories for Hospital Fundraising
Catherine Carley: Direct Mail Patient Acquisition and Renewal Best Practices
Kimberley Blease and Michelle Carter: The Changing Face of Donor Acquisition for Hospitals
Marc Pitman: Grateful Patient Programs: Top 10 Best Practices
CAPITAL & ENDOWMENT CAMPAIGNS
Sue Egles: Shake Hands with Your Future: Introducing the Revolutionary New Way to Conduct Campaign Feasibility Studies
Linda Lysakowski: Capital Campaign Tips for Small Hospitals
Sandy Macnab: Seven Things You Must Learn from Your Next Campaign Feasibility Study
Lynne Wester: The Naming Game: Creative Ways to Permanently Recognize Your Hospital Donors
Cris Wineinger: How to Launch a Hospital Capital Campaign from Zero: A Case Study (Q&A)
Cris Wineinger: How Your Hospital Can Run a Successful Endowment Campaign (Q&A)
CORPORATE PHILANTHROPY & SPONSORSHIP
Abby Clemence: Eight Easy Steps to Turn Cold Calls into Corporate Partners
Linda Lysakowski: Raise More Money from Your Business Community
DONOR COMMUNICATIONS
Tom Ahern: Loverizing: The Lucrative Difference a Few Well-Chosen Words Will Make in Your Hospital Donor Communications
Frank Chamberlin: Your writing toolbox for more impactful fundraising
Gayle Goossen: Ten Tips for Finding and Telling Stories that Inspire Your Hospital Donors to Give
Pamela Grow: The Power of Thank You
Lori Jacobwith: Finding and Telling Powerful Stories that Raise Lots of Money for Your Hospital
David Kravinchuk: Thanks a Million: How to Boost Donor Loyalty and Revenue with Simple Stewardship Strategies
Harvey McKinnon: 11 Questions Every Hospital Donor Asks
Marc Pitman: Are You Telling the Top Five Stories that Every Hospital Must Tell?
HUMAN RESOURCES
Maeve O’Byrne: Top Tips for Hiring and Retaining Hospital Foundation Fundraising Staff
Ted Sudol: Solo Success: How to Survive & Thrive When You’re the Only Fundraiser at Your Hospital
Lise Twiford: Managing and Fostering Your Hospital Development Team
INTEGRATED FUNDRAISING
Kimberley Blease and Peter Seybold: How Digital Integration is Driving Success in Healthcare Fundraising
Ryan Garnett: Integrated Fundraising on a Small Budget: A Primer for Hospitals
Andrew Olsen: Build an Integrated Fundraising Strategy for Your Hospital
MAJOR GIFTS
Jay Angeletti: Metrics-Driven Major Gifts: Creating the Perfect Balance Between Metrics and Customized, Creative Principal Gift Relationships (Q&A)
Claire Axelrad: Anatomy of a Major Gifts Ask: The Art and the Heart
Diane Carlson: Major Gifts for Your Hospital: How to Do the Ask
Diane Carlson: Prospect Research: What You Need to Know Before you Solicit a Major Gift Prospect
Marcy Heim: Creating a RAP! (Relationship Action Plan)
Marcy Heim: Creating Life-Long Major Giving Relationships – A Team Sport!
Gail Perry: Where to find more major donors for your hospital foundation
Larry Raff: Determining How Much to Ask for in a Major Gift
Larry Raff: Building Rapport is the Key to Major Gift Success
Jerry Smith: Securing Major Gifts for Your Hospital Foundation: Expect to Win
Jerry Smith: How to Overcome the 10 Familiar Faults Found in Hospital Fundraisers
Kent Stroman: Asking about Asking: Mastering the Art of Conversational Fundraising
Lise Twiford: Measuring and Managing Your Hospital’s Major Gift Fundraising Metrics
MARKETING
Gayle Goossen: Engage Your Hospital Donors (and Increase their Loyalty) with Content Marketing Q&A
ONLINE FUNDRAISING & SOCIAL MEDIA
Carrie Miller: Online Fundraising: Getting Your Hospital on the Road to Success
Maria Semple: How to Use Social Media to Acquire Supporters and Raise Funds
PHYSICIAN FUNDRAISING
Jay Angeletti: Physician Partners: Informal and Formal Engagement Strategies/Tactics that Transcend Today’s Challenging Landscape
Susan Holt: Bold Plans. Bold Asking: Coaching Your Board and Physicians in Capital Campaigns for Bold Results
Carol Weisman: Help Your Physicians Become Productively Involved in Fundraising (Q&A)
PLANNED GIVING
Amel Bendeddouche: How to Raise Bequests for Your Hospital with Direct Mail
Leah Eustace: Create Effective, Engaging and Inspirational Bequest Marketing for Your Hospital
Russell James: The Words that Work in Major and Planned Gifts
Russell James: Inside the Mind of the Bequest Donor
Sandy Macnab: How to Find Planned Giving Prospects for Your Hospital
Viken Mikaelian: Four Easy Planned Gifts Your Hospital Can Receive
Brian Sagrestano: Dying to Donate to Your Hospital? Conducting Planned Giving when Your Donor is Making End-of-Life Decisions
Brian Sagrestano: How to Engage Professional Advisors to Find Donors for Your Hospital
SPECIAL EVENTS
Sherry Truhlar: Five Steps to a Better Silent Auction: Easy Changes for Higher Revenue
Sherry Truhlar: Double Your Hospital Foundation Auction Revenue in 15 Minutes with a “Fund a Need”
TRENDS
Stephen Butler and Michael Johnston: Building the Fundraising Hospital of the Future
Susan Holt: Are We there Yet? Where is Your Culture of Philanthropy Today?
Susan Raymond: The Imperative of New Approaches to Fundraising Strategy for Hospitals – Q & A
Susan Raymond: The Ascendency of Women