I can't believe it's already 2015! If you're anything like me, you probably don't have a ton of free time to surf the web looking for the best marketing &...
Are you giving donors the experience they crave?
Are you giving donors the experience they crave? For profit organizations know that improving customer experience increases customer retention and profit over the long-term. In fact, there are volumes of...
Direct Mail Fail – Alumni Acquisition Package
The minute I saw this envelope I knew the package was doomed. The OE (outer envelope) had a huge flaw. Unfortunately, the OE wasn't the only thing wrong with this...
Keys to a strong fundraising offer
A few weeks ago I wrote about what it takes to have a strong fundraising offer. While on vacation this week in beautiful Santa Barbara, CA, I found a great...