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Category: Technology

Social Media: Effective Fundraising Tool, or the Nonprofit’s Sacred Cow?

By Andrew Olsen, CFREIn Fundraising, Integrated Fundraising, Leadership, Multi-Channel Fundraising, Nonprofit, Online Fundraising, TechnologyPosted May 31, 2011

An intense debate is brewing across the nonprofit sector right now.  Chances are you’ve probably been party to this debate, whether on the pro or con side of the discussion....

6 Tips to Improve Your Online Donor Experience (and Results)

By Andrew Olsen, CFREIn Integrated Fundraising, Multi-Channel Fundraising, Nonprofit, Online Fundraising, TechnologyPosted May 30, 2011

1. Understand the purpose of your site Sure, you want to build awareness, share information, and educate the public about your organization and your cause.  I get it.  That's what...

Insights from Russ Reid’s 2011 Development Conference

By Andrew Olsen, CFREIn Direct Mail Fundraising, Fundraising, Integrated Fundraising, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, Planned Giving, TechnologyPosted February 6, 2011

It's just after 8:00 a.m., and I'm 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid.  What...

Welcome!

By Andrew Olsen, CFREIn Fundraising, Leadership, Nonprofit, TechnologyPosted December 31, 2010

Welcome to my new home on the web!  I'm glad that you could stop by for a minute. As a fundraising consultant, I travel the nation meeting with nonprofits of all...

Mobile giving, the Red Cross, and your nonprofit

By Andrew Olsen, CFREIn Multi-Channel Fundraising, Nonprofit, Online Fundraising, TechnologyPosted November 1, 2010

Interesting update on Mobile Giving from Philanthropy Journal today. Nonprofits find texting tough way to raise money While the Red Cross raised over $30 million by mobile phones after the Haiti...

You hate telemarketing? So what.

By Andrew Olsen, CFREIn Multi-Channel Fundraising, Nonprofit, TechnologyPosted October 30, 2010

Everyone hates telemarketing.  I spent three years leading telemarketing for a major national political organization, and I hate getting telemarketing calls!  Those invasive calls at the dinner hour.  Solicitors not...

Are low dollar fundraising campaigns hampering your success?

By Andrew Olsen, CFREIn Multi-Channel Fundraising, Nonprofit, Online Fundraising, TechnologyPosted October 25, 2010

Give $10 on 10/10/10 to support our cause.  Cute, huh?  Kinda catchy?  Low price point could work well in the current economy.  Easy to implement on Facebook, Twitter, your website...

7 Common Sense Tips to Maximize Income

By Andrew Olsen, CFREIn Fundraising, Nonprofit, TechnologyPosted September 2, 2010

Here are 7 common sense tips to help you maximize your fundraising income.  There aren't any silver bullets.  No shiny new objects.  Nothing groundbreaking.  Just some common sense, best practice...

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