Your website should (read: must) be the focal point of your entire integrated fundraising strategy. Why? Simply put, 99% of your donors will never walk through the doors of your...
15 Tips to Grow Your E-mail List
Looking for ways to grow your e-mail subscriber list? Try these 15 ways: Ask for e-mail address on your direct mail and newsletter reply devices Request it during volunteer sign-in...
Focus on user experience in the mail too, not just online (Tip #16)
Increase response rates by pre-filling your donors' personal information on your direct mail reply cards. It might be tempting to just leave these blank (it's probably modestly cheaper than pre-filling),...
The value of personalization in your direct mail (Tip #15)
Personalization is key. With the technology available today, there's no reason you should be sending targeted direct mail to any donor or prospect and addressing it to "Dear Friend" (or...
If you’re in nonprofit work, you’ve heard these before…
Someone just posted this on LinkedIn and I thought it was worth sharing. Happy Friday!
Blackbaud’s updated Index of Charitable Giving
Click the image below to download Blackbaud's most recent Index for Charitable Giving (released this morning):
Fundraising Best Practice Series: Volume 5, Social Media
I need to start this post off by confessing something first. The title of this post is Fundraising Best Practice Series: Volume 5, Social Media. But you need to know...
Fundraising Best Practice Series: Volume 3, Online Donation Pages
This third installment in the Fundraising Best Practice Series will highlight online donation pages. In most cases your donation page is the only online vehicle for a donor or potential...
Fundraising Best Practice Series: Volume 2, E-mail Fundraising
Integrated fundraising isn't an option these days. If your organization isn't integrating online and offline, you're missing a huge opportunity. And chances are you're losing donors to organizations that are...
Year-end digital fundraising tips from Roy Jones Reports
My good buddy Roy Jones nails it once again with this great and timely read, 4th Quarter Check List - Pump Up Your Digital RIGHT NOW! I'm especially pleased...