Nonprofit Marketer: Our overall retention rate is about 68%. What could we do to improve that? What should we strive for? Fundraising Agency: Actually, you're right where you should be....
101 Biggest Mistakes Nonprofits Make
Available Now on Amazon Buy Now I'm THRILLED to announce that the day has finally arrived.The 101 Biggest Mistakes Nonprofits Make And How You Can Avoid Them has just released for...
Rainmaker Fundraising Podcast, Episode 2
Do you know Dan Shephard, The Frontline Fundraiser? Check out this episode of Rainmaker Fundraising Podcast where Roy Jones and I talk with Dan about his 4 Decisions framework for...
I hope your direct mail program fails
Does that headline tick you off? Does it irritate you knowing how much budget is allocated to direct mail every year? Does this make you wonder how, as a direct...
Stop looking for fundraising silver bullets
I recently had the chance to chat with my good friend Greg Warner on MarketSmart's Engagement Fundraising podcast. Greg and I share a similar point of view on fundraising and...
The 4 Myths that keep homeless service organizations from major gift success
Working with over 200 organizations that focus on serving people who are homeless, hungry, and living in poverty, I've come to conclude that there are 4 myths that keep organizations...