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Category: Nonprofit

The essence of strategy is choosing what not to do

By Andrew Olsen, CFREIn Analytics, Fundraising, Insights, Integrated Fundraising, Leadership, Nonprofit, TechnologyPosted October 7, 2015

Harvard Business School professor Michael Porter coined the phrase, The essence of strategy is choosing what not to do.  I was reminded of this recently when a friend who is a Chief...

Does Your Nonprofit Have an R&D Budget?

By Andrew Olsen, CFREIn Data, Fundraising, Leadership, Nonprofit, TechnologyPosted October 6, 2015

Many of the world’s most innovative products were created as a result of dedicated corporate research and development efforts. Products like the iPhone, the space shuttle, pacemakers, stealth paint, microwave...

What nonprofits can learn from reality TV

By Andrew Olsen, CFREIn Analytics, Data, Direct Mail Fundraising, Donor Experience, Donor Stewardship, Fundraising, Integrated Fundraising, Major Gifts, Nonprofit, Online Fundraising, Planned Giving, TechnologyPosted October 5, 2015

  I asked Greg Warner, CEO/Founder of MarketSmart if he'd share his take on the two biggest mistakes that nonprofits make. And if you happen to know Greg (I'm thoroughly...

5 Great Online Tools For Nonprofits

By Andrew Olsen, CFREIn Analytics, Data, Direct Mail Fundraising, Donor Experience, Donor Stewardship, Fundraising, Integrated Fundraising, Leadership, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, Planned Giving, TechnologyPosted October 3, 2015

I'm always on the lookout for new tools that make it easier for fundraising and nonprofit leaders to get their jobs done. Unique ways for nonprofits to engage their supporters,...

Guest Post from Roy C. Jones, CFRE:

By Andrew Olsen, CFREIn Donor Experience, Fundraising, Leadership, Major Gifts, NonprofitPosted September 21, 2015

Today's guest post on the biggest mistake fundraisers make is from my great friend (and co-author of Rainmaking: The Fundraiser's Guide To Landing Big Gifts), Roy C. Jones, CFRE. “For...

Middle donor engagement increases revenue by 20%+

By Andrew Olsen, CFREIn Data, Donor Experience, Donor Stewardship, Fundraising, Integrated Fundraising, Leadership, NonprofitPosted September 14, 2015

In the third quarter of 2014 one of my clients -- a small hunger and poverty relief organization -- began implementing a middle donor engagement strategy that included phone calls, handwritten thank...

5 Questions Every Fundraiser Should Ask Each Day

By Andrew Olsen, CFREIn Donor Stewardship, Fundraising, Leadership, NonprofitPosted September 4, 2015

In today's world we all move so quickly and have so many competing priorities. I find that if I'm not intentional about asking myself a few critical questions each day,...

Why #HungerActionMonth Is Important To Me

By Andrew Olsen, CFREIn Fundraising, Leadership, NonprofitPosted September 3, 2015

  September is Hunger Action Month in the U.S. It's a special time of year when Food Banks all across the United States, in conjunction with Feeding America, ask Americans...

Guest Post: Two of the biggest mistakes nonprofits make

By Andrew Olsen, CFREIn Donor Experience, Donor Stewardship, Fundraising, Leadership, Major Gifts, NonprofitPosted September 1, 2015

As I continue with the second installment in this series on the biggest mistakes nonprofits make, I've asked veteran nonprofit executive and fundraising consultant, Jim Shapiro, to share his thoughts...

WEBINAR: Maximizing the Middle

By Andrew Olsen, CFREIn Direct Mail Fundraising, Donor Experience, Donor Stewardship, Insights, Integrated Fundraising, Major Gifts, Multi-Channel Fundraising, NonprofitPosted August 26, 2015

Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to...

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