So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer? Well, they're just as mythical as the following 6 assumptions you and...
How will YOU celebrate Memorial Day?
As Memorial Day approaches, I’m reminded how grateful I am for the freedoms that we have in this nation. And the cost that so many men and women have paid...
Are you soliciting minor gifts from MAJOR donors?
One key way to maximize Long-Term Donor Value in your direct response program is to ensure that each time you make an ask, you're asking every donor for the most...
I’ve got a good excuse for not writing. I swear.
I can't believe it has been 69 days since I last blogged. That's HORRIBLE. It's not that I haven't had anything to say. It's just that I haven't had time...
Key Metrics for Donor Acquisition
What are the key metrics you track in your donor acquisition efforts? Do you monitor response rate, average gift and total income generated? Those are pretty standard, and are probably...
Nonptofit list building – there are no magic bullets
How you build your donor list is important. Critical in fact. Over the last week I've seen, heard or had conversation with a half dozen nonprofits about so-called "alternatives" to...
Insights from Russ Reid’s 2011 Development Conference
It's just after 8:00 a.m., and I'm 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid. What...
Multi-channel or Integrated fundraising?
Is your nonprofit conducting multi-channel fundraising campaigns? What about integrated fundraising campaigns? It’s hard to tell the difference, right? Wait, is there a difference? You bet! Multi-channel fundraising involves coordinating...
Equipping Your Nonprofit Board for Success
Board member expectations are always a hot topic in this sector. Ask any nonprofit executive or development staff member and they're likely to give you a laundry list of things their board...
3 Keys to Successful Direct Mail Fundraising
There are dozens of articles and blog posts that discuss how to write a successful fundraising letter. And many of them contain pretty solid recommendations. But the success of your...