Have you ever seen a McDonald's ad campaign focused on convincing vegans to buy a Big Mac? That's crazy, right? Makes no sense. I mean, maybe there are a handful...
Does your nonprofit need a strategic agency partner?
In the nonprofit sector we often hear board members, CEO’s, and even development officers argue that they shouldn’t invest in fundraising agency partners, and instead should just “go it alone”...
The 4 Myths that keep homeless service organizations from major gift success
Working with over 200 organizations that focus on serving people who are homeless, hungry, and living in poverty, I've come to conclude that there are 4 myths that keep organizations...