Looking for ways to grow your e-mail subscriber list? Try these 15 ways: Ask for e-mail address on your direct mail and newsletter reply devices Request it during volunteer sign-in...
Is it a good idea to send political money to nonprofits?
Have you seen this article from Chronicle of Philanthropy? Group Wants to Steer Political-Campaign Money to Charity April 12, 2012, 10:48 am A new Web-based company is seeking to reduce the...
Direct mail as part of an integrated fundraising strategy (Tip #13)
Donors don't behave in silos. They consume media via e-mail, print, TV, radio, mobile, social media and face-to-face. And recent studies suggest that in many cases, they consume multiple media at...
Maximizing Middle Donors
What's a middle donor? And how do we market to them? How are they different from the rest of our donors? I've been answering these questions a lot lately. At...
Fundraising tips from #russreid2012
Here are some great quick fundraising tips I picked up at Russ Reid's 22nd Annual Missions Leadership & Development conference last week. The event took place in beautiful Newport Beach,...
Direct Mail Fundraising Tip of the Week (#3)
In this multi-channel world, anywhere from 10% - 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And...
Creating Your Development Action Plan – Part 2 of 2
This is the second half of my 2 part series on Creating Your Development Action Plan. In Part 1 we covered why you need a plan and how you should...
10 Fundraising Best Practices
As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages...
Fundraising Best Practice Series: Volume 7, Upgrading Donors
Upgrading donors is an essential part of your nonprofit's fundraising program. Or at least it should be. But the upgrade process isn't just about asking all your donors for more...
Fundraising Best Practice Series: Volume 5, Social Media
I need to start this post off by confessing something first. The title of this post is Fundraising Best Practice Series: Volume 5, Social Media. But you need to know...