It's that time of year again. Time to clean out your development operation, reorganize and re-prioritize your efforts and rid your organization of the fundraising clutter that keeps you from...
Are you running a siloed direct mail program? (Tip #49)
Managing your fundraising programs in silos is a recipe for failure. Donors don't live in silos. They don't behave in a predictable manner. Donors might see your mail, hear you...
How to Hire a Nonprofit Marketing Director
Hiring in the nonprofit space can be challenging, just as it often is in the commercial sector. But maybe for different reasons. Last week I blogged about integrated fundraising. A...
63 Fatal Fundraising Mistakes to Avoid
With competition for donors and charitable dollars at an all-time high, and the economy still keeping many donors on the sidelines, it's more important than ever to focus on getting...
Is your donor acquisition strategy working?
Is your new donor acquisition strategy working? How do you know? What's your measure of success? If you want a strong Fall acquisition season this year, your prime planning time...
6 Steps to Integrated Fundraising for Small Charities
As any Executive Director or Development Director in a small nonprofit knows, it's hard to find budget to do some of the things you know you need to do. Integrated...
Direct Mail vs. Digital: The Battle Continues
The Direct Marketing Association (DMA) released findings from a new study today showing that direct mail (and phone outreach) still deliver significantly higher response rates than digital (specifically e-mail) campaigns....
Are you integrating mail and e-mail? You should be… (Tip #23)
Every time you put mail into the mailstream, you should send a coordinated e-mail blast. The integrated (timing, theme and message) approach will help you reach more donors and generate more...
A solid website is the key to your integrated media strategy
Your website should (read: must) be the focal point of your entire integrated fundraising strategy. Why? Simply put, 99% of your donors will never walk through the doors of your...
Instinct vs. Insight
As a fundraiser you'll have a lot of people offer you suggestions on how best to do your job. Well intentioned board members, executive directors, program staffers, volunteers and supporters...