Many nonprofits make the decision to either scale back new donor acquisition or cut it altogether to reduce cost and maximize net revenue. This is the topic we’re going to...
Fundraising Myth Busters: Online-acquired donors are different
Today in the fourth installment of my Fundraising Myth Busters series, we’re going to tackle the belief that you shouldn’t add your online-acquired donors into your other fundraising channels. Hopefully...
Fundraising Myth Busters: Brand Advertising and Direct Response Fundraising
This is the second of seven posts in the Fundraising Myth Busters series. In the first installment we looked at donor acquisition. Today, we're moving on to a topic that...
Fundraising Myth Busters: Donor Acquisition
This is the first in a series of seven posts focused on busting (or validating) common fundraising myths. Believing you know the truth about anything in fundraising without testing it...
We increased our newsletter revenue by 1,000%. Here’s how…
Back in 2009 at Gillette Children’s Hospital Foundation we had a problem. Our newsletter, Momentum, was an institution unto itself. It won multiple communications awards. The staff raved about it....
Improve your hospital fundraising with 71 FREE education sessions!
The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period....
2015 Challenges and Opportunities
2015 could be a pivotal growth year for your nonprofit! With so many challenges, and so many great opportunities, nonprofits need to focus on a number of key areas in...
Optimization: The Secret Weapon In Online Fundraising
Many nonprofits are taking advantage of optimization testing to conduct small experiments that drive huge increases in revenue. If optimization testing isn’t in your organization’s digital plan for the year,...
Using Data To Drive Donor Insights
What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you're like most nonprofits, it probably depends which department head you...
Happy New Year!
I can't believe it's already 2015! If you're anything like me, you probably don't have a ton of free time to surf the web looking for the best marketing &...