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Category: Integrated Fundraising

10 bad decisions nonprofits make

By Andrew Olsen, CFREIn Direct Mail Fundraising, Fundraising, Integrated Fundraising, Leadership, Major Gifts, NonprofitPosted May 26, 2016

I'm going to rant for a minute here. Over the last six months I've explored more than five dozen nonprofit development operations, and in many ways I've been disappointed at...

7 #Nonprofit Blog Posts You Shouldn’t Miss

By Andrew Olsen, CFREIn Analytics, Data, Donor Experience, Donor Stewardship, Fundraising, Insights, Integrated Fundraising, Leadership, Major Gifts, Nonprofit, Online FundraisingPosted October 15, 2015

If you’re like the dozens of other fundraisers I know, chances are you’re pretty busy these days. But you still want to be learning and sharpening your skills too. Here’s...

Is it ever ok NOT to retain donors?

By Andrew Olsen, CFREIn Analytics, Data, Direct Mail Fundraising, Donor Experience, Donor Stewardship, Fundraising, Insights, Integrated Fundraising, Leadership, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, Planned GivingPosted October 9, 2015

Maybe you saw this headline in The Chronicle of Philanthropy last Friday: Charities Lost 103 Donors For Every 100 Donors They Gained in 2014, Says Study. Nonprofits are right to...

The essence of strategy is choosing what not to do

By Andrew Olsen, CFREIn Analytics, Fundraising, Insights, Integrated Fundraising, Leadership, Nonprofit, TechnologyPosted October 7, 2015

Harvard Business School professor Michael Porter coined the phrase, The essence of strategy is choosing what not to do.  I was reminded of this recently when a friend who is a Chief...

What nonprofits can learn from reality TV

By Andrew Olsen, CFREIn Analytics, Data, Direct Mail Fundraising, Donor Experience, Donor Stewardship, Fundraising, Integrated Fundraising, Major Gifts, Nonprofit, Online Fundraising, Planned Giving, TechnologyPosted October 5, 2015

  I asked Greg Warner, CEO/Founder of MarketSmart if he'd share his take on the two biggest mistakes that nonprofits make. And if you happen to know Greg (I'm thoroughly...

5 Great Online Tools For Nonprofits

By Andrew Olsen, CFREIn Analytics, Data, Direct Mail Fundraising, Donor Experience, Donor Stewardship, Fundraising, Integrated Fundraising, Leadership, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, Planned Giving, TechnologyPosted October 3, 2015

I'm always on the lookout for new tools that make it easier for fundraising and nonprofit leaders to get their jobs done. Unique ways for nonprofits to engage their supporters,...

Middle donor engagement increases revenue by 20%+

By Andrew Olsen, CFREIn Data, Donor Experience, Donor Stewardship, Fundraising, Integrated Fundraising, Leadership, NonprofitPosted September 14, 2015

In the third quarter of 2014 one of my clients -- a small hunger and poverty relief organization -- began implementing a middle donor engagement strategy that included phone calls, handwritten thank...

WEBINAR: Maximizing the Middle

By Andrew Olsen, CFREIn Direct Mail Fundraising, Donor Experience, Donor Stewardship, Insights, Integrated Fundraising, Major Gifts, Multi-Channel Fundraising, NonprofitPosted August 26, 2015

Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to...

Google Grants vs. Paid Search Campaigns

By Andrew Olsen, CFREIn Data, Integrated Fundraising, Multi-Channel Fundraising, Nonprofit, Online Fundraising, TechnologyPosted August 3, 2015

Sometimes otherwise smart fundraising consultants give bad advice. I saw that happen last week. A senior-level consultant from a typically reputable fundraising agency completely missed the mark on digital strategy....

Fundraising Myth Busters: Hope gets better results than need

By Andrew Olsen, CFREIn Analytics, Data, Direct Mail Fundraising, Insights, Integrated Fundraising, Multi-Channel Fundraising, NonprofitPosted April 30, 2015

Welcome to the seventh and final installment of my Fundraising Myth Busters series. I hope you’ve gleaned some valuable information that you can put to work to raise your organization...

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