Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to...
The danger of nonprofits chasing discounts
A few years ago one of our nonprofit clients fired our firm because they found another fundraising agency that quoted them a cheaper price for their direct mail services. This other...
Fundraising Myth Busters: Hope gets better results than need
Welcome to the seventh and final installment of my Fundraising Myth Busters series. I hope you’ve gleaned some valuable information that you can put to work to raise your organization...
Fundraising Myth Busters: Solicitation Frequency
This is installment number three of seven in my series on fundraising myth busters. By now I hope you've had a chance to check out the first post on donor...
Using technology to increase nonprofit capacity
For profit organizations have long embraced technology – specifically sophisticated CRM systems – to capture data and help them better engage, communicate and enhance relationships with their customers. This is...
2015 Challenges and Opportunities
2015 could be a pivotal growth year for your nonprofit! With so many challenges, and so many great opportunities, nonprofits need to focus on a number of key areas in...
Using Data To Drive Donor Insights
What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you're like most nonprofits, it probably depends which department head you...