So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer? Well, they're just as mythical as the following 6 assumptions you and...
Are you soliciting minor gifts from MAJOR donors?
One key way to maximize Long-Term Donor Value in your direct response program is to ensure that each time you make an ask, you're asking every donor for the most...
Insights from Russ Reid’s 2011 Development Conference
It's just after 8:00 a.m., and I'm 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid. What...
9 Tips to Maximize Year-end Giving
2010 is quickly coming to a close. It’s been a tough year, no doubt. But this is no time to put the brakes on your fundraising efforts, despite what some...
Three Reasons Your CEO Must Be Your Chief Fundraiser
How involved is your CEO in your organization's philanthropic efforts? That's a question I like to ask every organization that I consult with. It's an important one, and typically sets...