As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages...
Fundraising Best Practice Series: Volume 10, Donor Stewardship
This final installment of the Fundraising Best Practice Series focuses on donor stewardship. It's fitting given that many of you are probably knee deep in thank you notes, thank you calls...
10 New Year’s Resolutions for Fundraisers
As we embark on a new year I wish you all much joy and success in your fundraising efforts! Here are 10 resolutions I'm committing to - and I hope...
Fundraising Best Practice Series: Volume 9, Planned Gift Prospecting
Does your nonprofit have a planned giving program? Many nonprofits do, but I'm constantly surprised by the number of nonprofits that don't. If your nonprofit doesn't have a planned giving...
Fundraising Best Practice Series: Volume 8, Cultivating Major Donors
Regardless of everything you're hearing or reading these days, major gift fundraising is where transformational philanthropy happens. Not Twitter and Facebook. If you want to accomplish big goals in your...
Fundraising Best Practice Series: Volume 6, Special Events
Nonprofit special events are not my favorite thing, by far. But the certainly have their place in the tool kit. Successful events rely on a number of moving parts, a...
18 Strategies to Maximize Year-End Giving
Focus on the top 15 – 30 donors who haven’t made a gift yet this year. Get your Executive Director, Board Chair and senior development staff out to meet with...
6 questions that can improve your nonprofit copy.
If you want to write better nonprofit copy (whether for direct mail, newsletters, annual reports, etc.), make sure you're answering these six questions: 1. Does my copy speak to the...
Six Ways to Engage the Entrepreneurial Donor
Every major donor is different. Your cultivation process should be tailored to meet the specific needs and expectations of each donor. And remember, beyond the need for customized cultivation strategies,...
Want to raise more money? Learn to play nice together!
Do you remember when you were 7, and that kid next door had all the cool toys? You so desperately wanted to play with them, but he wouldn’t let you. ...