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Category: Planned Giving

Improve your hospital fundraising with 71 FREE education sessions!

By Andrew Olsen, CFREIn Analytics, Data, Direct Mail Fundraising, Fundraising, Integrated Fundraising, Leadership, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, Planned GivingPosted March 29, 2015

The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period....

Uncovering Philanthropic Passion

By Andrew Olsen, CFREIn Major Gifts, Nonprofit, Planned GivingPosted August 7, 2013

Uncovering philanthropic passion sounds like a big job, doesn’t it? It isn’t, really—as long as you are a good listener, enjoy spending time with people and know how to build...

Rainmaking: The Fundraiser’s Guide to Landing Big Gifts

By Andrew Olsen, CFREIn Direct Mail Fundraising, Leadership, Major Gifts, Multi-Channel Fundraising, Nonprofit, Planned GivingPosted May 8, 2013

Two years ago my good friend Roy C. Jones and I had the bright idea to write a book designed to help fundraisers build better donor relationships and raise more...

Women Give 2012 Study

By Andrew Olsen, CFREIn Fundraising, Major Gifts, Nonprofit, Planned GivingPosted April 7, 2013

I ran across this Women Give 2012 (slightly dated) study comparing giving behaviors of women and men thanks to Gail Perry this evening. The study compared only single adult households...

Engaging Major Donors in a Campaign Year

By Andrew Olsen, CFREIn Major Gifts, Nonprofit, Planned GivingPosted August 13, 2012

Engaging major donors is a critical component to any nonprofit's fundraising success. BUT, it's even more critical in an election year. Why? Think about it this way. Regardless of party...

63 Fatal Fundraising Mistakes to Avoid

By Andrew Olsen, CFREIn Direct Mail Fundraising, Fundraising, Integrated Fundraising, Leadership, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, Planned GivingPosted June 27, 2012

With competition for donors and charitable dollars at an all-time high, and the economy still keeping many donors on the sidelines, it's more important than ever to focus on getting...

Are your bequests in trouble?

By Andrew Olsen, CFREIn Leadership, Nonprofit, Planned GivingPosted June 11, 2012

  Every nonprofit board and executive should read this morning's Wall Street Journal article, Counting on an Inheritance?  Count Again.  The article is primarily a discussion about the long-term impact...

Does Your Newsletter Make These 4 Fatal Mistakes?

By Andrew Olsen, CFREIn Direct Mail Fundraising, Fundraising, Major Gifts, Nonprofit, Planned GivingPosted February 20, 2012

Newsletters can be a powerful tool both for your organization's fundraising and stewardship efforts.  Often newsletters can raise just as much - if not more - than your solicitations.  And...

41 Trillion Reasons You Should Have a Monthly Giving Program

By Andrew Olsen, CFREIn Direct Mail Fundraising, Fundraising, Multi-Channel Fundraising, Nonprofit, Planned GivingPosted February 15, 2012

Boston College's Center on Wealth and Philanthropy estimates as much as $41 trillion in intergenerational wealth transfer will take place by 2052. Not all of those assets will transfer from...

Fundraising tips from #russreid2012

By Andrew Olsen, CFREIn Direct Mail Fundraising, Integrated Fundraising, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, Planned GivingPosted January 30, 2012

Here are some great quick fundraising tips I picked up at Russ Reid's 22nd Annual Missions Leadership & Development conference last week.  The event took place in beautiful Newport Beach,...

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