Board member expectations are always a hot topic in this sector. Ask any nonprofit executive or development staff member and they're likely to give you a laundry list of things their board...
3 Keys to Successful Direct Mail Fundraising
There are dozens of articles and blog posts that discuss how to write a successful fundraising letter. And many of them contain pretty solid recommendations. But the success of your...
Direct Mail: Testing 1,2,3
Does your nonprofit organization have a direct mail fundraising program? Are you testing consistently in your program? If you're like a lot of organizations, you might not be sure when...
Welcome!
Welcome to my new home on the web! I'm glad that you could stop by for a minute. As a fundraising consultant, I travel the nation meeting with nonprofits of all...
Four reasons your nonprofit needs direct mail
A direct mail fundraising program can: Rapidly build a large file of consistent donors Provide a regular stream of revenue for your organization Quickly build brand awareness in the community...
Direct Mail Fundraising: Is it right for your nonprofit?
Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors...
9 Tips to Maximize Year-end Giving
2010 is quickly coming to a close. It’s been a tough year, no doubt. But this is no time to put the brakes on your fundraising efforts, despite what some...
Mobile giving, the Red Cross, and your nonprofit
Interesting update on Mobile Giving from Philanthropy Journal today. Nonprofits find texting tough way to raise money While the Red Cross raised over $30 million by mobile phones after the Haiti...
You hate telemarketing? So what.
Everyone hates telemarketing. I spent three years leading telemarketing for a major national political organization, and I hate getting telemarketing calls! Those invasive calls at the dinner hour. Solicitors not...
Are low dollar fundraising campaigns hampering your success?
Give $10 on 10/10/10 to support our cause. Cute, huh? Kinda catchy? Low price point could work well in the current economy. Easy to implement on Facebook, Twitter, your website...