Upgrading donors is an essential part of your nonprofit's fundraising program. Or at least it should be. But the upgrade process isn't just about asking all your donors for more...
The Dirty Little Secret About Peer-to-Peer Event Donors
The dirty little secret about peer-to-peer event donors is... Looks like they might not be all that great of donors after all. Before I get skewered by my friends who...
Fundraising Best Practice Series: Volume 2, E-mail Fundraising
Integrated fundraising isn't an option these days. If your organization isn't integrating online and offline, you're missing a huge opportunity. And chances are you're losing donors to organizations that are...
Combating Charity Navigator’s Predictions for Flat Year-End Giving
Charity Navigator just released the results of a year-end giving survey of donors to 101 charities. The survey found that the majority of donors expect to give at the same...
Year-end digital fundraising tips from Roy Jones Reports
My good buddy Roy Jones nails it once again with this great and timely read, 4th Quarter Check List - Pump Up Your Digital RIGHT NOW! I'm especially pleased...
18 Strategies to Maximize Year-End Giving
Focus on the top 15 – 30 donors who haven’t made a gift yet this year. Get your Executive Director, Board Chair and senior development staff out to meet with...
6 questions that can improve your nonprofit copy.
If you want to write better nonprofit copy (whether for direct mail, newsletters, annual reports, etc.), make sure you're answering these six questions: 1. Does my copy speak to the...
Social Media: Effective Fundraising Tool, or the Nonprofit’s Sacred Cow?
An intense debate is brewing across the nonprofit sector right now. Chances are you’ve probably been party to this debate, whether on the pro or con side of the discussion....
6 Tips to Improve Your Online Donor Experience (and Results)
1. Understand the purpose of your site Sure, you want to build awareness, share information, and educate the public about your organization and your cause. I get it. That's what...
Insights from Russ Reid’s 2011 Development Conference
It's just after 8:00 a.m., and I'm 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid. What...