Your website should (read: must) be the focal point of your entire integrated fundraising strategy. Why? Simply put, 99% of your donors will never walk through the doors of your...
Instinct vs. Insight
As a fundraiser you'll have a lot of people offer you suggestions on how best to do your job. Well intentioned board members, executive directors, program staffers, volunteers and supporters...
15 Tips to Grow Your E-mail List
Looking for ways to grow your e-mail subscriber list? Try these 15 ways: Ask for e-mail address on your direct mail and newsletter reply devices Request it during volunteer sign-in...
Direct mail as part of an integrated fundraising strategy (Tip #13)
Donors don't behave in silos. They consume media via e-mail, print, TV, radio, mobile, social media and face-to-face. And recent studies suggest that in many cases, they consume multiple media at...
Maximizing Middle Donors
What's a middle donor? And how do we market to them? How are they different from the rest of our donors? I've been answering these questions a lot lately. At...
Fundraising tips from #russreid2012
Here are some great quick fundraising tips I picked up at Russ Reid's 22nd Annual Missions Leadership & Development conference last week. The event took place in beautiful Newport Beach,...
Direct Mail Fundraising Tip of the Week (#3)
In this multi-channel world, anywhere from 10% - 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And...
10 Fundraising Best Practices
As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages...
Evaluating Fundraising Agencies and Consultants
Can I get a few direct mail samples and some pricing info from you? Ugh. These questions, more than any others, frustrate me as a nonprofit fundraiser. I got an...
10 New Year’s Resolutions for Fundraisers
As we embark on a new year I wish you all much joy and success in your fundraising efforts! Here are 10 resolutions I'm committing to - and I hope...