There’s been a lot of talk about mobile lately. To be fair, the chatter has been going on for a few years, but it finally appears we’re approaching a tipping...
Optimization: The Secret Weapon In Online Fundraising
Many nonprofits are taking advantage of optimization testing to conduct small experiments that drive huge increases in revenue. If optimization testing isn’t in your organization’s digital plan for the year,...
Using Data To Drive Donor Insights
What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you're like most nonprofits, it probably depends which department head you...
Happy New Year!
I can't believe it's already 2015! If you're anything like me, you probably don't have a ton of free time to surf the web looking for the best marketing &...
5 Things Nonprofits Get Wrong About Donors
Jonathan Lewis and Mya Abi-Khalil co-authored a great post, 5 Things Clients Get Wrong About Consumers over at DigiDay. This post was written for the commercial world, but the model is equally valuable...
Are You Ready For Year-End Fundraising?
It's August. Have you planned your year-end fundraising efforts yet? If not, what's keeping you from it? This is the most crucial fundraising season, and now's the time to start...
63 Fatal Fundraising Mistakes to Avoid
With competition for donors and charitable dollars at an all-time high, and the economy still keeping many donors on the sidelines, it's more important than ever to focus on getting...
Is your donor acquisition strategy working?
Is your new donor acquisition strategy working? How do you know? What's your measure of success? If you want a strong Fall acquisition season this year, your prime planning time...
Direct Mail vs. Digital: The Battle Continues
The Direct Marketing Association (DMA) released findings from a new study today showing that direct mail (and phone outreach) still deliver significantly higher response rates than digital (specifically e-mail) campaigns....
Are you integrating mail and e-mail? You should be… (Tip #23)
Every time you put mail into the mailstream, you should send a coordinated e-mail blast. The integrated (timing, theme and message) approach will help you reach more donors and generate more...