Focus on the top 15 – 30 donors who haven’t made a gift yet this year. Get your Executive Director, Board Chair and senior development staff out to meet with...
6 questions that can improve your nonprofit copy.
If you want to write better nonprofit copy (whether for direct mail, newsletters, annual reports, etc.), make sure you're answering these six questions: 1. Does my copy speak to the...
Social Media: Effective Fundraising Tool, or the Nonprofit’s Sacred Cow?
An intense debate is brewing across the nonprofit sector right now. Chances are you’ve probably been party to this debate, whether on the pro or con side of the discussion....
6 Tips to Improve Your Online Donor Experience (and Results)
1. Understand the purpose of your site Sure, you want to build awareness, share information, and educate the public about your organization and your cause. I get it. That's what...
Key Metrics for Donor Acquisition
What are the key metrics you track in your donor acquisition efforts? Do you monitor response rate, average gift and total income generated? Those are pretty standard, and are probably...
Insights from Russ Reid’s 2011 Development Conference
It's just after 8:00 a.m., and I'm 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid. What...
Multi-channel or Integrated fundraising?
Is your nonprofit conducting multi-channel fundraising campaigns? What about integrated fundraising campaigns? It’s hard to tell the difference, right? Wait, is there a difference? You bet! Multi-channel fundraising involves coordinating...
Direct Mail: Testing 1,2,3
Does your nonprofit organization have a direct mail fundraising program? Are you testing consistently in your program? If you're like a lot of organizations, you might not be sure when...
Four reasons your nonprofit needs direct mail
A direct mail fundraising program can: Rapidly build a large file of consistent donors Provide a regular stream of revenue for your organization Quickly build brand awareness in the community...
Direct Mail Fundraising: Is it right for your nonprofit?
Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors...