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Category: Multi-Channel Fundraising

Fundraising tips from #russreid2012

By Andrew Olsen, CFREIn Direct Mail Fundraising, Integrated Fundraising, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, Planned GivingPosted January 30, 2012

Here are some great quick fundraising tips I picked up at Russ Reid's 22nd Annual Missions Leadership & Development conference last week.  The event took place in beautiful Newport Beach,...

Direct Mail Fundraising Tip of the Week (#3)

By Andrew Olsen, CFREIn Direct Mail Fundraising, Integrated Fundraising, Multi-Channel Fundraising, Nonprofit, Online FundraisingPosted January 19, 2012

In this multi-channel world, anywhere from 10% - 30% of the responses to your direct mail campaign will be captured online.  Make sure your website is optimized for giving.  And...

10 Fundraising Best Practices

By Andrew Olsen, CFREIn Direct Mail Fundraising, Integrated Fundraising, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, Planned GivingPosted January 9, 2012

As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages...

Evaluating Fundraising Agencies and Consultants

By Andrew Olsen, CFREIn Direct Mail Fundraising, Leadership, Multi-Channel Fundraising, Nonprofit, Online FundraisingPosted January 7, 2012

Can I get a few direct mail samples and some pricing info from you? Ugh.  These questions, more than any others, frustrate me as a nonprofit fundraiser.  I got an...

10 New Year’s Resolutions for Fundraisers

By Andrew Olsen, CFREIn Direct Mail Fundraising, Fundraising, Leadership, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, Planned GivingPosted January 2, 2012

As we embark on a new year I wish you all much joy and success in your fundraising efforts!  Here are 10 resolutions I'm committing to - and I hope...

Fundraising Best Practice Series: Volume 7, Upgrading Donors

By Andrew Olsen, CFREIn Direct Mail Fundraising, Fundraising, Integrated Fundraising, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online FundraisingPosted December 16, 2011

Upgrading donors is an essential part of your nonprofit's fundraising program.  Or at least it should be.  But the upgrade process isn't just about asking all your donors for more...

The Dirty Little Secret About Peer-to-Peer Event Donors

By Andrew Olsen, CFREIn Fundraising, Integrated Fundraising, Multi-Channel Fundraising, Nonprofit, Online FundraisingPosted November 11, 2011

The dirty little secret about peer-to-peer event donors is... Looks like they might not be all that great of donors after all.  Before I get skewered by my friends who...

Fundraising Best Practice Series: Volume 2, E-mail Fundraising

By Andrew Olsen, CFREIn Direct Mail Fundraising, Integrated Fundraising, Multi-Channel Fundraising, Nonprofit, Online Fundraising, TechnologyPosted November 9, 2011

Integrated fundraising isn't an option these days. If your organization isn't integrating online and offline, you're missing a huge opportunity. And chances are you're losing donors to organizations that are...

Combating Charity Navigator’s Predictions for Flat Year-End Giving

By Andrew Olsen, CFREIn Direct Mail Fundraising, Fundraising, Integrated Fundraising, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online FundraisingPosted November 8, 2011

Charity Navigator just released the results of a year-end giving survey of donors to 101 charities.  The survey found that the majority of donors expect to give at the same...

Year-end digital fundraising tips from Roy Jones Reports

By Andrew Olsen, CFREIn Integrated Fundraising, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, TechnologyPosted November 8, 2011

  My good buddy Roy Jones nails it once again with this great and timely read, 4th Quarter Check List - Pump Up Your Digital RIGHT NOW! I'm especially pleased...

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