This is the second of seven posts in the Fundraising Myth Busters series. In the first installment we looked at donor acquisition. Today, we're moving on to a topic that...
Fundraising Myth Busters: Donor Acquisition
This is the first in a series of seven posts focused on busting (or validating) common fundraising myths. Believing you know the truth about anything in fundraising without testing it...
Improve your hospital fundraising with 71 FREE education sessions!
The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period....
3 reasons your nonprofit needs a mobile website
There’s been a lot of talk about mobile lately. To be fair, the chatter has been going on for a few years, but it finally appears we’re approaching a tipping...
Optimization: The Secret Weapon In Online Fundraising
Many nonprofits are taking advantage of optimization testing to conduct small experiments that drive huge increases in revenue. If optimization testing isn’t in your organization’s digital plan for the year,...
Using Data To Drive Donor Insights
What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you're like most nonprofits, it probably depends which department head you...
Happy New Year!
I can't believe it's already 2015! If you're anything like me, you probably don't have a ton of free time to surf the web looking for the best marketing &...
Rainmaking: The Fundraiser’s Guide to Landing Big Gifts
Two years ago my good friend Roy C. Jones and I had the bright idea to write a book designed to help fundraisers build better donor relationships and raise more...
Are you running a siloed direct mail program? (Tip #49)
Managing your fundraising programs in silos is a recipe for failure. Donors don't live in silos. They don't behave in a predictable manner. Donors might see your mail, hear you...
Are You Ready For Year-End Fundraising?
It's August. Have you planned your year-end fundraising efforts yet? If not, what's keeping you from it? This is the most crucial fundraising season, and now's the time to start...