Maybe you saw this headline in The Chronicle of Philanthropy last Friday: Charities Lost 103 Donors For Every 100 Donors They Gained in 2014, Says Study. Nonprofits are right to...
5 Great Online Tools For Nonprofits
I'm always on the lookout for new tools that make it easier for fundraising and nonprofit leaders to get their jobs done. Unique ways for nonprofits to engage their supporters,...
WEBINAR: Maximizing the Middle
Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to...
Guest Post: The two biggest monthly giving mistakes nonprofits make
I'm launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping...
Google Grants vs. Paid Search Campaigns
Sometimes otherwise smart fundraising consultants give bad advice. I saw that happen last week. A senior-level consultant from a typically reputable fundraising agency completely missed the mark on digital strategy....
Your donors are tired of being crappily asked
Last month Marc A. Pitman wrote on the myth of donor fatigue. Something Marc said stuck with me, and hit home like a hammer when I got an email solicitation...
Fundraising Myth Busters: Hope gets better results than need
Welcome to the seventh and final installment of my Fundraising Myth Busters series. I hope you’ve gleaned some valuable information that you can put to work to raise your organization...
Fundraising Myth Busters: Cutting acquisition improves revenue
Many nonprofits make the decision to either scale back new donor acquisition or cut it altogether to reduce cost and maximize net revenue. This is the topic we’re going to...
Fundraising Myth Busters: Online-acquired donors are different
Today in the fourth installment of my Fundraising Myth Busters series, we’re going to tackle the belief that you shouldn’t add your online-acquired donors into your other fundraising channels. Hopefully...
Fundraising Myth Busters: Solicitation Frequency
This is installment number three of seven in my series on fundraising myth busters. By now I hope you've had a chance to check out the first post on donor...