One key way to maximize Long-Term Donor Value in your direct response program is to ensure that each time you make an ask, you're asking every donor for the most...
Insights from Russ Reid’s 2011 Development Conference
It's just after 8:00 a.m., and I'm 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid. What...
9 Tips to Maximize Year-end Giving
2010 is quickly coming to a close. It’s been a tough year, no doubt. But this is no time to put the brakes on your fundraising efforts, despite what some...
Six Types of Wealthy Donors
Here’s another take on major donor personality types and motivations. There are some similarities and distinct differences between this research and the research data I posted about recently in Understanding Major...
Three Reasons Your CEO Must Be Your Chief Fundraiser
How involved is your CEO in your organization's philanthropic efforts? That's a question I like to ask every organization that I consult with. It's an important one, and typically sets...
Understanding Major Donors
I just finished reading The Seven Faces of Philanthropy by Russ Alan Prince and Karen Maru File. This is a great resource for understanding the different personality types of major donors,...
6 Mistakes That Can Kill Your Major Gift Efforts
Here's an article from RainMaker Blog, a blog targeted to sales professionals. In this post the author talks about the six key things a sales person could do (or fail...
Daddy, where do major donors come from?
I wrote this back in February, and was honored recently when Rachel Donofrio at National Catholic Development Conference asked to run it in Dimensions, their bi-monthly membership newsletter (May/June 2010...