Upgrading donors is an essential part of your nonprofit's fundraising program. Or at least it should be. But the upgrade process isn't just about asking all your donors for more...
Fundraising Best Practice Series: Volume 6, Special Events
Nonprofit special events are not my favorite thing, by far. But the certainly have their place in the tool kit. Successful events rely on a number of moving parts, a...
Combating Charity Navigator’s Predictions for Flat Year-End Giving
Charity Navigator just released the results of a year-end giving survey of donors to 101 charities. The survey found that the majority of donors expect to give at the same...
Year-end digital fundraising tips from Roy Jones Reports
My good buddy Roy Jones nails it once again with this great and timely read, 4th Quarter Check List - Pump Up Your Digital RIGHT NOW! I'm especially pleased...
18 Strategies to Maximize Year-End Giving
Focus on the top 15 – 30 donors who haven’t made a gift yet this year. Get your Executive Director, Board Chair and senior development staff out to meet with...
6 questions that can improve your nonprofit copy.
If you want to write better nonprofit copy (whether for direct mail, newsletters, annual reports, etc.), make sure you're answering these six questions: 1. Does my copy speak to the...
Six Ways to Engage the Entrepreneurial Donor
Every major donor is different. Your cultivation process should be tailored to meet the specific needs and expectations of each donor. And remember, beyond the need for customized cultivation strategies,...
Want to raise more money? Learn to play nice together!
Do you remember when you were 7, and that kid next door had all the cool toys? You so desperately wanted to play with them, but he wouldn’t let you. ...
5 Steps to Major Gift Success
I can't believe we're nearly halfway through 2011. Where the heck did the first half of the year go!?! Approaching the month of June means you've got just about six...
What do Unicorns, Loch Ness and Big Foot have to do with your fundraising?
So what exactly do Unicorns, Loch Ness and Big Foot have to do with your fundraising, huh? The answer? Well, they're just as mythical as the following 6 assumptions you and...