Your board might think it takes a cocktail party or gala event to get major donors to give. Sometimes that's true. Others in the organization probably think you spend your...
Direct Mail Fundraising Tip of the Week (#10)
Handwriting increases performance. Ink on paper (especially blue ink) does wonders for improving results. The added personalization and authentic feel handwriting provides can help increase both response rate and average...
How do your prospects rank on the 3 C’s?
All indications are major gift revenue will rebound throughout 2012 (compared to 2010/2011). This is great news! Are you ready to take advantage of this impending increase in major gifts?...
Does Your Newsletter Make These 4 Fatal Mistakes?
Newsletters can be a powerful tool both for your organization's fundraising and stewardship efforts. Often newsletters can raise just as much - if not more - than your solicitations. And...
Maximizing Middle Donors
What's a middle donor? And how do we market to them? How are they different from the rest of our donors? I've been answering these questions a lot lately. At...
Fundraising tips from #russreid2012
Here are some great quick fundraising tips I picked up at Russ Reid's 22nd Annual Missions Leadership & Development conference last week. The event took place in beautiful Newport Beach,...
10 Fundraising Best Practices
As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages...
Fundraising Best Practice Series: Volume 10, Donor Stewardship
This final installment of the Fundraising Best Practice Series focuses on donor stewardship. It's fitting given that many of you are probably knee deep in thank you notes, thank you calls...
10 New Year’s Resolutions for Fundraisers
As we embark on a new year I wish you all much joy and success in your fundraising efforts! Here are 10 resolutions I'm committing to - and I hope...
Fundraising Best Practice Series: Volume 8, Cultivating Major Donors
Regardless of everything you're hearing or reading these days, major gift fundraising is where transformational philanthropy happens. Not Twitter and Facebook. If you want to accomplish big goals in your...