Nonprofit Marketer: Our overall retention rate is about 68%. What could we do to improve that? What should we strive for? Fundraising Agency: Actually, you're right where you should be....
101 Biggest Mistakes Nonprofits Make
Available Now on Amazon Buy Now I'm THRILLED to announce that the day has finally arrived.The 101 Biggest Mistakes Nonprofits Make And How You Can Avoid Them has just released for...
Rainmaker Fundraising Podcast, Episode 1
In the first episode of the Rainmaker Fundraising Podcast,I got to interview my good friend, co-author of Rainmaking: The Fundraiser's Guide To Landing Big Gifts, and podcast co-host, Roy C....
Rainmaker Fundraising Podcast, Episode 2
Do you know Dan Shephard, The Frontline Fundraiser? Check out this episode of Rainmaker Fundraising Podcast where Roy Jones and I talk with Dan about his 4 Decisions framework for...
I hope your direct mail program fails
Does that headline tick you off? Does it irritate you knowing how much budget is allocated to direct mail every year? Does this make you wonder how, as a direct...
The Power of Questions in Sales
I found an interesting tidbit in a recent HBR article titled The Surprising Power of Questions. This article looked at the power and value of asking strategic questions in business....
Have You Read: The War For Fundraising Talent?
Jason Lewis has struck a deep nerve in our industry with The War For Fundraising Talent. The book challenges conventional wisdom, and is a critical read for boards and nonprofit...
What does acquisition have to do with Major Gifts?
The success of your major gift program depends first and foremost on the quality of your donor acquisition program. I know right now there are major gift officers all over...
Stop looking for fundraising silver bullets
I recently had the chance to chat with my good friend Greg Warner on MarketSmart's Engagement Fundraising podcast. Greg and I share a similar point of view on fundraising and...
Why McDonald’s Doesn’t Sell Big Macs to Vegans
Have you ever seen a McDonald's ad campaign focused on convincing vegans to buy a Big Mac? That's crazy, right? Makes no sense. I mean, maybe there are a handful...