Welcome to the seventh and final installment of my Fundraising Myth Busters series. I hope you’ve gleaned some valuable information that you can put to work to raise your organization...
Fundraising Myth Busters: Major donors shouldn’t get direct mail
This is a widely believed fundraising myth. It’s one that I personally hear at least monthly – if not weekly. The thinking is that because major donors give more money,...
Fundraising Myth Busters: Cutting acquisition improves revenue
Many nonprofits make the decision to either scale back new donor acquisition or cut it altogether to reduce cost and maximize net revenue. This is the topic we’re going to...
Fundraising Myth Busters: Solicitation Frequency
This is installment number three of seven in my series on fundraising myth busters. By now I hope you've had a chance to check out the first post on donor...
Fundraising Myth Busters: Brand Advertising and Direct Response Fundraising
This is the second of seven posts in the Fundraising Myth Busters series. In the first installment we looked at donor acquisition. Today, we're moving on to a topic that...
Fundraising Myth Busters: Donor Acquisition
This is the first in a series of seven posts focused on busting (or validating) common fundraising myths. Believing you know the truth about anything in fundraising without testing it...
We increased our newsletter revenue by 1,000%. Here’s how…
Back in 2009 at Gillette Children’s Hospital Foundation we had a problem. Our newsletter, Momentum, was an institution unto itself. It won multiple communications awards. The staff raved about it....
Improve your hospital fundraising with 71 FREE education sessions!
The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period....
Using Data To Drive Donor Insights
What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you're like most nonprofits, it probably depends which department head you...
5 Things Nonprofits Get Wrong About Donors
Jonathan Lewis and Mya Abi-Khalil co-authored a great post, 5 Things Clients Get Wrong About Consumers over at DigiDay. This post was written for the commercial world, but the model is equally valuable...