Here are some great quick fundraising tips I picked up at Russ Reid's 22nd Annual Missions Leadership & Development conference last week. The event took place in beautiful Newport Beach,...
Direct Mail Fundraising Tip of the Week (#4)
Write your direct mail letter like you'd write to a close friend. Make it warm, personal and informal. Adhering to the APA and MLA style guides might make the brand...
Direct Mail Fundraising Tip of the Week (#3)
In this multi-channel world, anywhere from 10% - 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And...
Direct Mail Fundraising Tip of the Week (#2)
Maximize the Return On Investment (ROI) in your direct mail cultivation (renewal) stream by segmenting your donors based on Recency (recent date of last gift), Frequency (total # of gifts...
10 Fundraising Best Practices
As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages...
Evaluating Fundraising Agencies and Consultants
Can I get a few direct mail samples and some pricing info from you? Ugh. These questions, more than any others, frustrate me as a nonprofit fundraiser. I got an...
Direct Mail Fundraising Tip of the Week (#1)
When building your direct mail acquisition list strategy, focus on behavior-based targeting instead of demographics. You'll get higher response rates and greater likelihood of long-term donor retention by targeting people...
10 New Year’s Resolutions for Fundraisers
As we embark on a new year I wish you all much joy and success in your fundraising efforts! Here are 10 resolutions I'm committing to - and I hope...
Fundraising Best Practice Series: Volume 7, Upgrading Donors
Upgrading donors is an essential part of your nonprofit's fundraising program. Or at least it should be. But the upgrade process isn't just about asking all your donors for more...
Fundraising Best Practice Series: Volume 2, E-mail Fundraising
Integrated fundraising isn't an option these days. If your organization isn't integrating online and offline, you're missing a huge opportunity. And chances are you're losing donors to organizations that are...