I’ve seen something interesting lately. It’s come up five times in the last three months in discussions with nonprofits about their major gift programs. What I’m seeing is a change...
Is it ever ok NOT to retain donors?
Maybe you saw this headline in The Chronicle of Philanthropy last Friday: Charities Lost 103 Donors For Every 100 Donors They Gained in 2014, Says Study. Nonprofits are right to...
What nonprofits can learn from reality TV
I asked Greg Warner, CEO/Founder of MarketSmart if he'd share his take on the two biggest mistakes that nonprofits make. And if you happen to know Greg (I'm thoroughly...
5 Great Online Tools For Nonprofits
I'm always on the lookout for new tools that make it easier for fundraising and nonprofit leaders to get their jobs done. Unique ways for nonprofits to engage their supporters,...
Middle donor engagement increases revenue by 20%+
In the third quarter of 2014 one of my clients -- a small hunger and poverty relief organization -- began implementing a middle donor engagement strategy that included phone calls, handwritten thank...
5 Questions Every Fundraiser Should Ask Each Day
In today's world we all move so quickly and have so many competing priorities. I find that if I'm not intentional about asking myself a few critical questions each day,...
Guest Post: Two of the biggest mistakes nonprofits make
As I continue with the second installment in this series on the biggest mistakes nonprofits make, I've asked veteran nonprofit executive and fundraising consultant, Jim Shapiro, to share his thoughts...
WEBINAR: Maximizing the Middle
Middle donors, like middle children, are often overlooked. Most nonprofits have defined major gift programs, and annual giving programs for lower level donors. Very few, however, spend the effort to...
Guest Post: The two biggest monthly giving mistakes nonprofits make
I'm launching a new series focused on the biggest fundraising mistakes nonprofits make. To kick off this series, I asked my friend Erica Waasdorp, author of Monthly Giving. The Sleeping...
Your donors are tired of being crappily asked
Last month Marc A. Pitman wrote on the myth of donor fatigue. Something Marc said stuck with me, and hit home like a hammer when I got an email solicitation...