Nonprofit Marketer: Our overall retention rate is about 68%. What could we do to improve that? What should we strive for? Fundraising Agency: Actually, you're right where you should be....
Fundraising for the long haul
Most nonprofits I've ever encountered (I've worked with well over 500 now, of all shapes and sizes, and across multiple countries) have one thing in common. They are like the...
101 Biggest Mistakes Nonprofits Make
Available Now on Amazon Buy Now I'm THRILLED to announce that the day has finally arrived.The 101 Biggest Mistakes Nonprofits Make And How You Can Avoid Them has just released for...
Rainmaker Fundraising Podcast, Episode 1
In the first episode of the Rainmaker Fundraising Podcast,I got to interview my good friend, co-author of Rainmaking: The Fundraiser's Guide To Landing Big Gifts, and podcast co-host, Roy C....
Rainmaker Fundraising Podcast, Episode 2
Do you know Dan Shephard, The Frontline Fundraiser? Check out this episode of Rainmaker Fundraising Podcast where Roy Jones and I talk with Dan about his 4 Decisions framework for...
Eat your broccoli. It might not taste good, but it’s good for you!
If you want your nonprofit to be a healthy, thriving organization, sometimes you have to do things you might not personally like. That's not my opinion -- it's reality. Last...
I hope your direct mail program fails
Does that headline tick you off? Does it irritate you knowing how much budget is allocated to direct mail every year? Does this make you wonder how, as a direct...
Have You Read: The War For Fundraising Talent?
Jason Lewis has struck a deep nerve in our industry with The War For Fundraising Talent. The book challenges conventional wisdom, and is a critical read for boards and nonprofit...
Why McDonald’s Doesn’t Sell Big Macs to Vegans
Have you ever seen a McDonald's ad campaign focused on convincing vegans to buy a Big Mac? That's crazy, right? Makes no sense. I mean, maybe there are a handful...
The 4 Myths that keep homeless service organizations from major gift success
Working with over 200 organizations that focus on serving people who are homeless, hungry, and living in poverty, I've come to conclude that there are 4 myths that keep organizations...