I recently had the chance to chat with my good friend Greg Warner on MarketSmart's Engagement Fundraising podcast. Greg and I share a similar point of view on fundraising and...
Why McDonald’s Doesn’t Sell Big Macs to Vegans
Have you ever seen a McDonald's ad campaign focused on convincing vegans to buy a Big Mac? That's crazy, right? Makes no sense. I mean, maybe there are a handful...
Does your nonprofit need a strategic agency partner?
In the nonprofit sector we often hear board members, CEO’s, and even development officers argue that they shouldn’t invest in fundraising agency partners, and instead should just “go it alone”...
The 4 Myths that keep homeless service organizations from major gift success
Working with over 200 organizations that focus on serving people who are homeless, hungry, and living in poverty, I've come to conclude that there are 4 myths that keep organizations...
18 Steps to Maximize Year-End Giving
Over the next three months nonprofits will raise over 30% of their annual revenue. Some of you might even raise as much as 50% of your budget between now and...
5 Culture Problems That Can Kill Your Fundraising
If you missed Culture Problem #1: We don't own it, be sure to check it out! Here's #2: We don't master it... Ask any nonprofit employer & they'll tell you...
5 Culture Problems That Can Kill Your Fundraising
I was in Dallas, TX last week for the Association of Gospel Rescue Missions annual convention. While there, I had the honor to co-host a two-day development and leadership workshop...
Middle & Major Donor Fundraising Success for Social Service Orgs
As an adviser to 60+ nonprofits across the U.S. and Canada, one of the most frequent questions I get asked is, how can we better engage our middle and major...
The success of middle and major donor direct response campaigns
I've just reviewed results from three middle/major donor integrated direct response fundraising campaigns that my teams managed for various social service organizations over the last year. The numbers are astonishing!...