Maybe you saw this headline in The Chronicle of Philanthropy last Friday: Charities Lost 103 Donors For Every 100 Donors They Gained in 2014, Says Study. Nonprofits are right to...
The essence of strategy is choosing what not to do
Harvard Business School professor Michael Porter coined the phrase, The essence of strategy is choosing what not to do. I was reminded of this recently when a friend who is a Chief...
What nonprofits can learn from reality TV
I asked Greg Warner, CEO/Founder of MarketSmart if he'd share his take on the two biggest mistakes that nonprofits make. And if you happen to know Greg (I'm thoroughly...
5 Great Online Tools For Nonprofits
I'm always on the lookout for new tools that make it easier for fundraising and nonprofit leaders to get their jobs done. Unique ways for nonprofits to engage their supporters,...
Fundraising Myth Busters: Hope gets better results than need
Welcome to the seventh and final installment of my Fundraising Myth Busters series. I hope you’ve gleaned some valuable information that you can put to work to raise your organization...
Fundraising Myth Busters: Cutting acquisition improves revenue
Many nonprofits make the decision to either scale back new donor acquisition or cut it altogether to reduce cost and maximize net revenue. This is the topic we’re going to...
Improve your hospital fundraising with 71 FREE education sessions!
The schedule for the upcoming Hospital Fundraising Summit has just been finalized. This exciting and FREE event is packed with 71 presentations from 48 expert speakers over an 7 day period....
Optimization: The Secret Weapon In Online Fundraising
Many nonprofits are taking advantage of optimization testing to conduct small experiments that drive huge increases in revenue. If optimization testing isn’t in your organization’s digital plan for the year,...
Using Data To Drive Donor Insights
What data points does your nonprofit use to develop insights and new strategies to better engage your constituents? If you're like most nonprofits, it probably depends which department head you...