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Author: Andrew Olsen, CFRE

Is it ever ok NOT to retain donors?

By Andrew Olsen, CFREIn Analytics, Data, Direct Mail Fundraising, Donor Experience, Donor Stewardship, Fundraising, Insights, Integrated Fundraising, Leadership, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, Planned GivingPosted October 9, 2015

Maybe you saw this headline in The Chronicle of Philanthropy last Friday: Charities Lost 103 Donors For Every 100 Donors They Gained in 2014, Says Study. Nonprofits are right to...

Increasing nonprofit employee engagement

By Andrew Olsen, CFREIn Leadership, NonprofitPosted October 8, 2015

Great organizations – for profit and community benefit, alike – have figured out that the key to success boils down to one thing…highly engaged employees. If you want to fuel...

The essence of strategy is choosing what not to do

By Andrew Olsen, CFREIn Analytics, Fundraising, Insights, Integrated Fundraising, Leadership, Nonprofit, TechnologyPosted October 7, 2015

Harvard Business School professor Michael Porter coined the phrase, The essence of strategy is choosing what not to do.  I was reminded of this recently when a friend who is a Chief...

Does Your Nonprofit Have an R&D Budget?

By Andrew Olsen, CFREIn Data, Fundraising, Leadership, Nonprofit, TechnologyPosted October 6, 2015

Many of the world’s most innovative products were created as a result of dedicated corporate research and development efforts. Products like the iPhone, the space shuttle, pacemakers, stealth paint, microwave...

What nonprofits can learn from reality TV

By Andrew Olsen, CFREIn Analytics, Data, Direct Mail Fundraising, Donor Experience, Donor Stewardship, Fundraising, Integrated Fundraising, Major Gifts, Nonprofit, Online Fundraising, Planned Giving, TechnologyPosted October 5, 2015

  I asked Greg Warner, CEO/Founder of MarketSmart if he'd share his take on the two biggest mistakes that nonprofits make. And if you happen to know Greg (I'm thoroughly...

5 Great Online Tools For Nonprofits

By Andrew Olsen, CFREIn Analytics, Data, Direct Mail Fundraising, Donor Experience, Donor Stewardship, Fundraising, Integrated Fundraising, Leadership, Major Gifts, Multi-Channel Fundraising, Nonprofit, Online Fundraising, Planned Giving, TechnologyPosted October 3, 2015

I'm always on the lookout for new tools that make it easier for fundraising and nonprofit leaders to get their jobs done. Unique ways for nonprofits to engage their supporters,...

Guest Post from Roy C. Jones, CFRE:

By Andrew Olsen, CFREIn Donor Experience, Fundraising, Leadership, Major Gifts, NonprofitPosted September 21, 2015

Today's guest post on the biggest mistake fundraisers make is from my great friend (and co-author of Rainmaking: The Fundraiser's Guide To Landing Big Gifts), Roy C. Jones, CFRE. “For...

Middle donor engagement increases revenue by 20%+

By Andrew Olsen, CFREIn Data, Donor Experience, Donor Stewardship, Fundraising, Integrated Fundraising, Leadership, NonprofitPosted September 14, 2015

In the third quarter of 2014 one of my clients -- a small hunger and poverty relief organization -- began implementing a middle donor engagement strategy that included phone calls, handwritten thank...

5 Questions Every Fundraiser Should Ask Each Day

By Andrew Olsen, CFREIn Donor Stewardship, Fundraising, Leadership, NonprofitPosted September 4, 2015

In today's world we all move so quickly and have so many competing priorities. I find that if I'm not intentional about asking myself a few critical questions each day,...

Why #HungerActionMonth Is Important To Me

By Andrew Olsen, CFREIn Fundraising, Leadership, NonprofitPosted September 3, 2015

  September is Hunger Action Month in the U.S. It's a special time of year when Food Banks all across the United States, in conjunction with Feeding America, ask Americans...

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