Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors...
9 Tips to Maximize Year-end Giving
2010 is quickly coming to a close. It’s been a tough year, no doubt. But this is no time to put the brakes on your fundraising efforts, despite what some...
So you want to be a Nonprofit Rockstar, huh?
You’re early in your career, passionate about the cause you’re working to advance, but sure wish you could climb the career ladder more quickly. Right? Maybe you want to go...
Mobile giving, the Red Cross, and your nonprofit
Interesting update on Mobile Giving from Philanthropy Journal today. Nonprofits find texting tough way to raise money While the Red Cross raised over $30 million by mobile phones after the Haiti...
You hate telemarketing? So what.
Everyone hates telemarketing. I spent three years leading telemarketing for a major national political organization, and I hate getting telemarketing calls! Those invasive calls at the dinner hour. Solicitors not...
Are low dollar fundraising campaigns hampering your success?
Give $10 on 10/10/10 to support our cause. Cute, huh? Kinda catchy? Low price point could work well in the current economy. Easy to implement on Facebook, Twitter, your website...
The True Value of Monthly Giving Programs
While in D.C. two weeks ago my good friend Roy Jones and I shared a lunch conversation about Monthly Sustainer fundraising programs. Specifically, why more nonprofits don't have sustainer programs,...
Six Types of Wealthy Donors
Here’s another take on major donor personality types and motivations. There are some similarities and distinct differences between this research and the research data I posted about recently in Understanding Major...
Three Reasons Your CEO Must Be Your Chief Fundraiser
How involved is your CEO in your organization's philanthropic efforts? That's a question I like to ask every organization that I consult with. It's an important one, and typically sets...
Understanding Major Donors
I just finished reading The Seven Faces of Philanthropy by Russ Alan Prince and Karen Maru File. This is a great resource for understanding the different personality types of major donors,...