How you build your donor list is important. Critical in fact. Over the last week I've seen, heard or had conversation with a half dozen nonprofits about so-called "alternatives" to...
Insights from Russ Reid’s 2011 Development Conference
It's just after 8:00 a.m., and I'm 30,000 feet over Los Angeles right now, headed home from the 21st Annual Leadership and Development conference put on by Russ Reid. What...
Multi-channel or Integrated fundraising?
Is your nonprofit conducting multi-channel fundraising campaigns? What about integrated fundraising campaigns? It’s hard to tell the difference, right? Wait, is there a difference? You bet! Multi-channel fundraising involves coordinating...
Equipping Your Nonprofit Board for Success
Board member expectations are always a hot topic in this sector. Ask any nonprofit executive or development staff member and they're likely to give you a laundry list of things their board...
3 Keys to Successful Direct Mail Fundraising
There are dozens of articles and blog posts that discuss how to write a successful fundraising letter. And many of them contain pretty solid recommendations. But the success of your...
Direct Mail: Testing 1,2,3
Does your nonprofit organization have a direct mail fundraising program? Are you testing consistently in your program? If you're like a lot of organizations, you might not be sure when...
Welcome!
Welcome to my new home on the web! I'm glad that you could stop by for a minute. As a fundraising consultant, I travel the nation meeting with nonprofits of all...
Four reasons your nonprofit needs direct mail
A direct mail fundraising program can: Rapidly build a large file of consistent donors Provide a regular stream of revenue for your organization Quickly build brand awareness in the community...
Direct Mail Fundraising: Is it right for your nonprofit?
Is your nonprofit thinking about starting (or significantly expanding) a direct mail program in 2011? Russ Reid’s Heart of the Donor study (August, 2010) found that a majority of donors...
9 Tips to Maximize Year-end Giving
2010 is quickly coming to a close. It’s been a tough year, no doubt. But this is no time to put the brakes on your fundraising efforts, despite what some...