By all indications, Give to the Max Day 2011 was a success in Minnesota. Nonprofits in Minnesota raised $13.4 million (34% more than was raised during the same event in...
Fundraising Best Practice Series: Volume 3, Online Donation Pages
This third installment in the Fundraising Best Practice Series will highlight online donation pages. In most cases your donation page is the only online vehicle for a donor or potential...
The Dirty Little Secret About Peer-to-Peer Event Donors
The dirty little secret about peer-to-peer event donors is... Looks like they might not be all that great of donors after all. Before I get skewered by my friends who...
Fundraising Best Practice Series: Volume 2, E-mail Fundraising
Integrated fundraising isn't an option these days. If your organization isn't integrating online and offline, you're missing a huge opportunity. And chances are you're losing donors to organizations that are...
Combating Charity Navigator’s Predictions for Flat Year-End Giving
Charity Navigator just released the results of a year-end giving survey of donors to 101 charities. The survey found that the majority of donors expect to give at the same...
Year-end digital fundraising tips from Roy Jones Reports
My good buddy Roy Jones nails it once again with this great and timely read, 4th Quarter Check List - Pump Up Your Digital RIGHT NOW! I'm especially pleased...
Fundraising Best Practice Series: Volume 1, Direct Mail
This is the first installment in a series of 10 posts dedicated to fundraising best practices. Once a week for the next 10 weeks, I'll cover another best practice topic. ...
18 Strategies to Maximize Year-End Giving
Focus on the top 15 – 30 donors who haven’t made a gift yet this year. Get your Executive Director, Board Chair and senior development staff out to meet with...
6 questions that can improve your nonprofit copy.
If you want to write better nonprofit copy (whether for direct mail, newsletters, annual reports, etc.), make sure you're answering these six questions: 1. Does my copy speak to the...
Six Ways to Engage the Entrepreneurial Donor
Every major donor is different. Your cultivation process should be tailored to meet the specific needs and expectations of each donor. And remember, beyond the need for customized cultivation strategies,...