When building your direct mail acquisition list strategy, focus on behavior-based targeting instead of demographics. You'll get higher response rates and greater likelihood of long-term donor retention by targeting people...
Fundraising Best Practice Series: Volume 10, Donor Stewardship
This final installment of the Fundraising Best Practice Series focuses on donor stewardship. It's fitting given that many of you are probably knee deep in thank you notes, thank you calls...
10 New Year’s Resolutions for Fundraisers
As we embark on a new year I wish you all much joy and success in your fundraising efforts! Here are 10 resolutions I'm committing to - and I hope...
Happy New Year!
Happy New Year! I wish you and your loved ones a wonderful holiday season and the most prosperous of years to come. I'm excited to be developing a ton of...
Fundraising Best Practice Series: Volume 9, Planned Gift Prospecting
Does your nonprofit have a planned giving program? Many nonprofits do, but I'm constantly surprised by the number of nonprofits that don't. If your nonprofit doesn't have a planned giving...
Fundraising Best Practice Series: Volume 8, Cultivating Major Donors
Regardless of everything you're hearing or reading these days, major gift fundraising is where transformational philanthropy happens. Not Twitter and Facebook. If you want to accomplish big goals in your...
Fundraising Best Practice Series: Volume 7, Upgrading Donors
Upgrading donors is an essential part of your nonprofit's fundraising program. Or at least it should be. But the upgrade process isn't just about asking all your donors for more...
Fundraising Best Practice Series: Volume 6, Special Events
Nonprofit special events are not my favorite thing, by far. But the certainly have their place in the tool kit. Successful events rely on a number of moving parts, a...
Fundraising Best Practice Series: Volume 5, Social Media
I need to start this post off by confessing something first. The title of this post is Fundraising Best Practice Series: Volume 5, Social Media. But you need to know...
Fundraising Best Practice Series: Volume 4, Thank You Receipting
What better time of year is there than Thanksgiving week to talk about thanking your donors? This week's best practice area covers the thank you process, and what you can...